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I need website and email copy that converts prospects into buyers.

And, I need it to work now.”

                                                  Every online business owner


I get this. You have a business to run and payroll to make (even if you’re the only one on the payroll) and you are ready to make it rain. Today.


You need copy that drives clicks, builds authority, and closes sales and you need to work with someone who's an expert advisor - not someone who is going to sit around waiting for you to tell them what to do.

Well, dayum, I'm glad we met! (I'm Betsy, by the way...)

I write conversion-focused copy that takes your ideal prospect from 'no' to 'yes' without getting stuck on 'maybe.'

Conversion copy isn't about pulling clever turns of phrase out of thin air. It is copy powered by data collected from your customers and prospects - real people who need and want your product or service.

I use this data to inform the copy I write so when your potential buyers open your email or land on your sales page they know you're speaking directly to them. 

You leave your competitors in the dust when you hire someone who believes you should be unapologetic about your success.

Do you want a copywriter who puts your success first?

"Betsy made our success her priority. From the moment we started working together, I knew Betsy was a perfect fit for our business. She did her research and got to know our customers and market well enough to help guide our strategy.

Betsy is always thinking about the next step ahead which helps keep our momentum up.

If you have a chance to work with Betsy, don't think twice about it. She's the business partner I never knew we needed and so happy we found."

                                                                                                                               Sherylle Bates
                                                                                                                                    Nature Unleashed

Ready to see how I can help you connect with the people most likely to open their wallets for you?

I took a side door into copywriting

(...and it was absolutely the right move at the right time)

 As a student in journalism, I loved the research part of the job. I was fascinated with studying and understanding what motivates people to do and say what they do.

But, I didn't start out with a career in communications. I started out in finance and at the time, it was a man's world. Things were changing, but the pace was glacial and I was impatient.

All of the finance bro, Mad Men-esque bull sh*t you see on tv was all too real and the hoops, hurdles, brick walls, and glass ceilings that served as barriers for women in that industry served to make me more resilient... frustrated as hell, but resilient.

Over the years, most of these barriers for women didn't disappear and when it came time to start my own business and choose my market, I knew I would work with women. My early career experiences drive me to help other women smash barriers standing in the way of their own business success.

To quote my mentor and the woman who coined the term conversion copywriting, Joanna Wiebe, "Nothing is sold without words."

Stellar copy - copy that connects with buyers - is the key to generating revenue and nourishing long-term growth for most businesses.

I have a talent for researching and understanding what motivates buyers in different markets and for choosing just the right words to connect with that market. Your market. Your buyers.

There is no magic or trickery, just pure sales copy written to connect with the people who want and need your product or service. Copy that is written to meet them where they are in the buying process. Copy written to give them the information they need when they need it.

This is what I do for my clients and I'd love to help you too. Ready?

Some of the good folks who trust me with their work

Did you know your About Page is the second most visited page on your website?

Why, why, why are you wasting all that glorious traffic on some boring me, me, me copy?

Snag my free guide to creating an About Page that hooks your reader and helps you connect your story with exactly what they're looking for.

It's not another boring book that will gather dust on your desktop - it's a checklist and workbook combo that will quickly guide you to About Page nirvanah.

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